Excellent for the treatment of deep vascular targets (e.g. leg veins).Broken facial vessels and peri-orbital (around the eye) veins.Physician Testimonials"Not much negative to say about this device except the procedure is ... Editor's RatingExcel V Procedure Review8.0/10 OverallMarketing Claims7.8Peer Reviewed Literature8.3Consistency of Results8.7Comfort Level7.5Overall Satisfaction7.8Editorial ReviewPros:Excellent for deep vascular targets (veins).Excellent for ...Comfort Level7.5Overall Satisfaction7.8Editorial ReviewPros:Excellent for deep vascular targets (veins).Excellent for isolated broken vessels on the face, particularly on the nose.  Also works for sun induced lentigines (brown spots) and ......

Cost vs Result: Add it up!Adding up all the money spent on facial care products can be a shock. Even the drugstore products can add up fast; each one promises to fix a separate issue so you stock up on all of ...Teen magazine that this would help prevent the dreaded crow’s feet later. Even back then, I was aware of the messaging that youthfulness is something to be preserved.Skincare Products that Don't ......

People who have taken their facial fillers too far. Maybe you've noticed their lips are overdone and out of proportion, or perhaps their cheeks are far too elevated. ...You've seen it before on celebrities, on social media, and in your neighborhood. People who have taken their facial fillers too far. Maybe you've noticed their lips are overdone and out of proportion, or perhaps their cheeks are far too ......

The average cost of lip fillers is $825.Facial FillersThere are several different facial fillers on the market that address deep forehead wrinkles, scars, nasolabial folds, marionette ...... folds, marionette lines, and that plump up sallow cheeks to restore youthful plumpness to skin.  One of the most popular types of facial fillers is hyaluronic acid fillers like Restylane and Juvederm, which add fullness because of their ......

Facial aging first shows itself as a few wrinkles around the eyes, deeper nasolabial folds, and probably a looser jawline, among other things. But ...If you compared a picture of yourself from your 20's to one of yourself in your 40's or 50's, you're likely to see a difference in your skin and the way it's positioned. Facial aging first shows itself as a few wrinkles around the......

Always start with an effective skin care regime before and after facial fillers for the best results. It's important to see your board certified dermatologist to get started on the right system of products ...By Carolynn Grimes Dr. Leyda Bowes, a board-certified dermatologist in Miami, Florida  believes "healthy skin is beautiful skin." A graduate of the University of Miami and Harvard Medical School, Dr. Bowes is well known for her ex......

Rullan. In the video below Rullan explains which treatments work best for acne scarring and facial aging.MILD SCARRING WITH ICE PICK, BOX SCARS*Minimal down timei. CROSS (chemical reconstruction of skin scars) with TCA or phenolii. Subcision ...We asked Dr. Peter Rullan, a board-certified dermatologist in Chula Vista, California, “Which do you prefer for acne scarring and wrinkles, chemical peels or lasers?”  Dr. Rullan’s areas of special interests and training includ......

... doesn't do the injections, it should be a trained and experienced nurse injector who knows facial anatomy."Go to an injector who knows what they're doing. Don't look for the best price- look for the best injector. The results ...Well, it's still a good idea, but an even better way to lift the face is to place filler not only at the cheekbones but also along the jawline and the ......

Are you looking tired, even when you don't feel tired? Maybe you're seeing some fat under the chin that wasn't there before. And if you're like most women of a certain age, you look at your neck and say, "When did this happen?&qu......

HydraFacialMD The HydraFacial treatment utilizes a double uniquely designed vacuuming action to exfoliate dead skin cells and rid the skin of excess ...By Eileen SpatzMicrodermabrasion-that's a six-syllable mouthful of a term that you may have heard of, but weren't privy to what exactly it is.  In a nutshell, this is where your Latin and Greek root word studies from yesteryear may help ......

Gynecomastia: Directed at the men out there, gynecomastia is the technical term for 'man boobs." Characterized by overly large breasts, a lot of time men suffering from this condition are not comfortable taking off their ...Spider veins: The bane of so many women?s summer existence, spider veins are dilated blood vessels with a branching pattern that are commonly found ...Spider veins: The bane of so many women?s summer existence, spider veins are dilated blood vessels with a branching pattern that are commonly found on the ......

Fight that sun!: IPL PhotofacialThe young bride?s natural glow isn't photoshopped. You went to go congratulate the couple and her skin looks as beautiful up-close as it ...... spark a realization that we don?t look as young as we might feel on the reception dance floor.  It's said that "comparison is the thief of joy" but sometimes it's our nostalgia and a youthful spirit that keep us striving ...Restylane and utilize the time-busting power of Botox on those crows feet and worry lines.5. See ya spider veins!: AscleraAs the weather gets warmer, the bridesmaid's dresses get shorter. Don't be jealous of their smooth, even-toned legs- ......

Editor's RatingPhysician Review of GentleLase Hair Removal by Syneron Candela9.0/10 OverallMarketing Claims9.5Peer Reviewed Literature9.7Consistency of Results9.7Comfort Level7.0Overall Satisfaction9.0Editorial ReviewPros:High level of p...Age spots, freckles, vascular anomalies, spider veins, telangiectasia on the face and legs, telangiectatic matting, pseudofolliculitis barbae, beard bumps.Typical Clinical Applications:Laser ...Age spots, freckles, vascular anomalies, spider veins, telangiectasia on the face and legs, telangiectatic matting, pseudofolliculitis barbae, beard bumps.Typical Clinical Applications:Laser hair ......

By Eileen Spatz Have you ever found yourself gazing at someone, usually a celebrity, wondering how the heck they manage to never look a day older? We sit in awe, jaws agape in wonder, analyzing their skin, hair, and bodies pondering what all tha...... specific issues, such as sagging skin, wrinkles, blemishes, hyperpigmentation, unwanted hair, and spider veins. The sheer range of laser treatments offers a laser-based procedure for improving a multitude of cosmetic imperfections or signs of ......

Due to these unfortunate cases, the Aesthetic Surgery Education and Research Foundation’s Gluteal Fat Grafting Task Force recently convened to discuss the safety behind Brazilian butt lifts. The group included practitioners from ...It was thought that fat from the injections had entered into the nearby veins and subsequently became lodged into major blood vessels, thereby blocking them and causing death. This shows that practitioners are injecting ......

By Eileen Spatz Right up there with the enormous Christ the Redeemer statue, the Amazon rain forest, and Carnivale, Brazil's other big claim to fame is the Brazilian butt lift. Beautiful Brazilian women have been proudly displaying their bac...These include avoiding injecting fat into the deep muscle, avoiding the gluteal veins and sciatic nerve, avoiding a downward angle of the cannula, and to only use small sized cannula that offers better control of the ......

By Carolynn Grimes Most all of us have heard the saying, ‘you can tell a woman’s age by looking at her eyes, neck, and hands.’ It’s no wonder, all these areas have thinner skin and are subject to sun exposure on a regular...Saluja. You can also put volume back into the hands with dermal fillers. As we age, the veins and tendons start looking more pronounced as we lose fat from the top or the dorsum of our hands. “There are all sorts of dermal fillers ......

Coming out of Craniofacial Surgery, team care was always the key to success. No single provider had all of the skills to take care of the many needs these complex ...By Dr. Steven R. Cohen, MD, at FACES+ Plastic Surgery, Skin and Laser Center, San Diego, CA; Clinical Professor of Plastic Surgery, University of California, San DiegoPrejuvenation is a new trend in anti-aging but not necessarily a new concept. ......

But once you're past a certain point of facial aging and you don't want surgery, the options to turn back the clock become more limited. The ideal treatment would be a device that is ...But once you're past a certain point of facial aging and you don't want surgery, the options to turn back the clock become more limited. The ideal ......

Provides benefit in all 3 primary areas of facial aging: 1) Surface textural improvement2) Contouring and volume replacement (dermal volume restoration) and ability to decrease unwanted ... Editor's RatingProfound Lift Procedure Review7.5/10 OverallMarketing Claims8.0Peer Reviewed Literature6.0Consistency of Results8.5Comfort Level3.3Overall Satisfaction8.0Editorial ReviewPros:Reliable and consistent treatment for cheek sagging ......

Satisfaction6.7Editorial ReviewPros:Works best in younger patients.Effective for mild to moderate facial sagging.No medication or topical numbing is needed and the procedure is very comfortable.Extremely well researched, correct patient selection ... Editor's RatingThermage Procedure Review7.3/10 OverallMarketing Claims6.9Peer Reviewed Literature8.4Consistency of Results7.2Comfort Level7.4Overall Satisfaction6.7Editorial ReviewPros:Works best in younger patients.Effective for mild to mode......

If the before and after pictures are taken with totally different backdropsFor a facial procedure, if the before photos show a person who looks half asleep and disheveled and the after photo shows them perfectly coifed and in full ...... someone is considering having a cosmetic procedure done they are already in a proactive mindset.  They begin to research their aesthetic or surgical options from the frame of mind of one who is displeased with some aspect of their physical ......

Botox to relax facial muscles. The idea behind this is simple: the less muscles contract, the less the skin will crease. It is much harder to treat wrinkles after ...... fighting signs of age, they are leading the way in the world of beauty with what is being called "prejuvenation." This portmandeu, a combination of the words prevention and rejuvenation, aims to encapsulate both the preventative and ......

Botox to relax facial muscles. The idea behind this is simple: the less muscles contract, the less the skin will crease. It is much harder to treat wrinkles after ...... fighting signs of age, they are leading the way in the world of beauty with what is being called "prejuvenation." This portmandeu, a combination of the words prevention and rejuvenation, aims to encapsulate both the preventative and ......

BotoxIf you are looking to quickly turn back the hands of time and reap long-term results, facial injectables are a quick and noninvasive method of restoring a youthful appearance with no downtime or side effects. Botox, Dysport, or Xeomin ...Plastic Surgeons, minimally invasive cosmetic procedures have grown nearly 200% since 2000.In today's busy world, patients don't necessarily have time to take leave from work or other obligations in order to heal from surgical procedures, ......

The average cost of lip fillers is $825.Facial FillersThere are several different facial fillers on the market that address deep forehead wrinkles, scars, nasolabial folds, marionette ...Popular dermal fillers include hyaluronic acid fillers and collagen fillers. Fillers can be injected into areas like the cheeks to increase fullness and contour, lips to create plumpness, or to fill ......

You should avoid potentially drying facial cleanser and instead choose a creamy, gentle one that doesn?t strip away skin?s natural oils. A non-abrasive scrub can also speed up the ...By Chelsea SpatzThe day when you stop getting ID'd at happy hour comes without warning, and when it happens, you might wonder what changed to give away your age. Youth has long been associated with bright, even, glowing skin, but as we age, skin ......

According to a recent study from the JAMA Facial Plastic Surgery journal, taking selfies from a distance of 12 inches or less from the face makes the nose width look up to 30% larger and the ...By Chelsea CampbellIf you've ever snapped a selfie, only to look at the picture and wonder when your nose grew so much larger, there's good news and bad news. The bad news is that it's not just your imagination -- your nose does, in fact,......

Botox BandwagonMen don't want to look old, either! Facial injectables are a quick and noninvasive method of restoring a youthful appearance, with very little downtime or side effects. Botox, Dysport, ...... incisions, which means that tell-tale bruising, stitches, and scars are not an issue that could "give away" the secret that someone has had a procedure done. Likewise, the quick procedures require absolutely no downtime and can even be ......

RSVP "no" to. Botox is a form of botulinum toxin type A that is injected into facial muscles in order to relax muscles and temporarily reduce lines and wrinkles. Under an experienced doctor's care, this procedure is usually ...By Chelsea Campbell Everyone loves a good party, but parties involving Botox injections may just be one that you want to sit out. Botox parties have gained popularity over the years as a fun way to socialize while indulging in some aesthetic pam......

Juvederm and Restylane, can fill the fine lines around the lips and mouth, and provide some facial contouring at the cheekbones. Allow a week or so for any bruising to resolve before hitting the parties.FacialsCustomized facials can result ...Each and every year you look forward to these soirées, that special time of year when you get to wear something dazzling and strut your stuff.Quick Cosmetic TweaksWhen the invites begin to ......

Level7.2Overall Satisfaction8.2Editorial ReviewPros:Helpful procedure for improvement of pores, facial discoloration and texture with little (if any) recovery time.Significantly more affordable and comfortable than many of the other fractionated ... Editor's RatingClear and Brilliant Procedure Review7.5/10 OverallMarketing Claims7.2Peer Reviewed Literature7.8Consistency of Results7.3Comfort Level7.2Overall Satisfaction8.2Editorial ReviewPros:Helpful procedure for improvement of pores, fa......

Consistency of Results7.7Comfort Level7.3Overall Satisfaction6.8Editorial ReviewPros:Good for facial treatments on patients with photopigmentaton.Quicker treatment, less discomfort, quicker results (fewer treatments) compared to alternatives. ... Editor's RatingPicoSure Procedure Review7.4/10 OverallMarketing Claims7.4Peer Reviewed Literature8.0Consistency of Results7.7Comfort Level7.3Overall Satisfaction6.8Editorial ReviewPros:Good for facial treatments on patients with photopigmenta......

It's Not Just about the FaceMost people pay far more attention to their facial skin than the rest of the body. It's natural- our face is always in the spotlight, exposed to weather conditions as well as other ...... fun and enjoyable time when you go skiing in a mountain resort or build a winter bonfire and make s'mores. Be careful though, one part of your body might not share the excitement; your skin. Winter cold, extreme temperatures, icy wind and lack ......

The Selfie GenerationBased on a report by the American Academy of Facial Plastic and Reconstructive Surgery, Wulkan's observations about the growing trend of millennials entering into the aesthetic world ring ..."I've seen a huge upswing in millennials coming to the office to take control of their aging process," says Dr. Adam Wulkan, a board-certified dermatologist. He says they're pursuing what's called "prejuvenation." Prej......

Fillers About 100,000 men opted for soft tissue fillers in 2017 for facial rejuvenation purposes, but in different ways than women.  The use of dermal fillers, such as Restylane or Juvederm, can help strengthen ...By Eileen Spatz  Women aren't the only ones who loathe love handles and potbellies.  Gals do not hold the patent on wanting to eighty-six crow's feet or frown lines, nor do they own the rights to hating their droopy eyelids. &n......

By Chelsea CampbellIf you're in the market for facial fillers, chances are you are aiming to restore a youthful plumpness to your face. When done right, fillers can add volume to sunken cheeks, make lips fuller, and plump up prominent wrinkles. H...By Chelsea CampbellIf you're in the market for facial fillers, chances are you are aiming to restore a youthful plumpness to your face. When done right, fillers can add volume to sunken cheeks, make lips fuller, and plump up prominent wrinkles. H......

Block SG, Valins WE, Caperton CV, et al. Exacerbation of facial acne vulgaris after consuming pure chocolate. J Am Acad Dermatol. 2011; 65: e114-5.6.    Caperton C, Block S, Viera M, et al. ...By Dr. Kyle T. Amber MD"Don't eat so much chocolate; it will make your acne worse!" my mother would shout as I gave into my sweet-tooth as an acne-prone teen. As a child, it sounded as though it was a typical motherly excuse to get me t......

All of this intense selfie-curating has people homing in on any little facial imperfection or asymmetry and heading for the plastic surgeon's office to take care of it. A term has even been coined to address this ...By Eileen Spatz Most of us are well aware that social media has become a ubiquitous aspect of modern society. Especially among millennials and the up-and-comer Gen Z cohort, platforms like Instagram or SnapChat are accessed dozens, if not hundre......

Botox or Dysport can help soften wrinkles, and filler can be used to lift facial skin and soften lines. "Basically, they're simple, relatively inexpensive, low-risk procedures; not for fancy people," Dr. ...Dr. Jeffrey Dover of Boston, the secret to looking your best is really no secret at all: don't age in the first place. While that might be common sense at best and delusional at worst, Dr. Dover makes a compelling case ......

The deepest peels are the strongest of the facial peels and reach deeper into the middle layer of the skin using stronger variations of trichloroacetic acid or phenol. They can help reduce the ...Unfortunately, our body's skin repair mechanisms do have their limits. If you find yourself looking in the mirror and kicking yourself for not having a better skincare ......

... submental fullness may shy away from photos or avoid video chats, and men may resort to growing facial hair to disguise theirs.  Suffer no more!  As proven, highly effective body contouring aesthetic procedures, SculpSure and ...By Eileen Spatz When it comes to how we feel about a double chin, there is no hot or cold about it, everyone despises theirs. But it just so happens that hot or cold treatments hold the key to attaining a beautiful new profile, sans double chin.......

Botox, even though they don't have any lines or excessive facial movement, because they don't want to get old," says Dr. Day. "They may just need sunscreen and a healthier diet. They want to ...By Chelsea Campbell We all want to look our best, and sometimes that means making cosmetic changes to keep a youthful look. Other times, we can inadvertently end up doing too much in the name of beauty and cosmetic work has the opposite effect -......

And finally, microneedling can also help the appearance of rosacea, an intense facial redness, by the boosting of collagen production, allowing the skin to be less sensitive to things like the sun and temperature changes.The ...What's more, because the laser causes damage to the epidermis, extreme care must be taken to prevent prolonged or frequent sun exposure, as this can ......

By By Carolynn Grimes When it comes to facial aging, the sun and the atmosphere is causing our skin to age faster, causing wrinkles and uneven skin pigmentation. Every time you step outside or drive your car, you're susceptible to accelerati...By By Carolynn Grimes When it comes to facial aging, the sun and the atmosphere is causing our skin to age faster, causing wrinkles and uneven skin pigmentation. Every time you step outside or drive your car, you're susceptible to accelerati......

Dr. Mandy, a board-certified dermatologist in Miami, suggesting that facial recognition is hardwired at birth, rather than learned.Research conducted at the University of Exeter appears to show that people are born ...Dr. Stephan Mandy approaches cosmetic dermatology with an artist's eye. Here, he discusses beauty and the concept that we are born with an inherent knowledge of what is pleasing to the eye. Newborn Babies ......

Smoking can also cause increased facial wrinkles, baggy eyelids, rough skin texture, and skin discoloration.Smoking can be detrimental to your health, including your skin. If ...Smoking has long been known to have detrimental effects to a person’s skin. Outside of the above-mentioned complications, smoking has also been associated with premature skin aging, acne, skin cancers, and ......

... over time due to repetitive folding of the skin that occurs with everyday use of the muscles of facial expression. It is not uncommon to see patients even in their early 20's with deep and prominent forehead wrinkles and frown lines. ...By Kenneth A Arndt, MD; Mona Sadeghpour, MD Every day we are asked if there is an age that is too early to start preventing the skin from aging or to start on the journey for skin rejuvenation. We have been thinking about this question for ......

A survey by the American Academy of Facial Plastic and Reconstructive Surgery found that 40% of surgeons say that a large number of their patients are requesting plastic surgery in an ...... pressure of social media, where a curated image and a fixation on number of follower and "like" counts on photos is paramount, and any teen is bound to feel self-conscious more than a few times. This pressure to live up to a ......

Nerve block - Facial nerve blocks give patients significant regional anesthesia. Physicians may use a nerve block when injecting the nose, nasolabial fold, cheek, ...When you consider having a cosmetic procedure, do you immediately ask, "Is it going to hurt?" It's a common concern for many and if the thought of pain is keeping you from having a procedure, watch the video below as Dr. Roy Geronemus t......

Juvederm or Restylane, are used in a multitude of ways to plump up, accentuate, or minimize various facial minor imperfections.  In recent years, dermal fillers are popular for plumping up lips, which can minimize lip lines and replace lost lip ...... sitting through one awards show after another recently, one might begin to ponder all the extra “work” that might go into the celebrities achieving that absolute perfection displayed on the red carpet. I mean, really—nary a ......

Extreme temperatures
Sunlight 
Aggressively scrubbing your face  
Alcohol in facial products  
Some medicationsWhile there’s no cure for rosacea, your dermatologist can help ease your symptoms or control it ...By Carolynn Grimes If you’re one of the millions of people affected by a skin condition called rosacea, laser treatments may be the answer you’ve been looking for. Rosacea is an inflammatory skin condition that affects about 1 in eve......

And that's terrible for your skin. So clean your face!”Salicylic acid and lactic acid facial cleansers will help heed off the issues that make pores appear larger over time.#2 Add Retin A to your skincare routineStart using a Retin-A ...We all have questions about our skin. Wouldn't it be nice to have those questions answered by an expert? Watch below as Dr. Elizabeth Roche answers a popular question that plagues many of us battling large pores. #1) Clean your face, every n......

... will have had the additional specialized education and training to thoroughly understand the facial vascular system, as well as the risks inherent in using these products. When injecting hyaluronic acid or Botox, serious complications can ...... ubiquitous self-portrait taken to record some moment of (often questionable) importance using one’s smartphone. While the practice of taking selfies became popularized several years back via Kim Kardashian and other celebrities like her, it ......

The toxins block signals from the nerves to the muscles. The injected facial muscle can no longer contract as much, which causes the wrinkles to relax and soften. The thought behind prejuvenation is, if you start ...Dr. Christopher Zachary, a board-certified dermatologist who heads up one of the world's premier laser and skin surgery facilities in Irvine, California sat down with his colleague, a board-certified dermatologist from Vancouver, ......

Dr. Biesman specializes in cosmetic and reconstructive eyelid and facial surgery and minimally invasive rejuvenation techniques including injectables (Botox and fillers) and technology-based solutions (laser skin ...If a Little is Good, More Must Be Better!"I think that the whole goal of creating the lips is to give a full, voluptuous, pleasing appearance, without overdoing. The problem that we see ......

Doctor discretion is strongly encouraged when posting photos of facial procedures like facelifts, as this exposes the identity of the patient.The TakeawayAs shown, social media can be a huge blessing to the world ...The content that may be a boon to one provider’s business may be detrimental to others.The BenefitsThis day and age, when a patient is curious about a particular cosmetic procedure, you can ......

... but have accumulated fat deposits such as love handles, flabby upper arms, excess neck or facial fat, or fat on the lower torso.Smartlipo® as with all laser lipo systems, requires small incisions to be made to accommodate a very thin ...About a decade ago, along came laser liposuction, under the brand name Smartlipo® and a handful of others. Both traditional and laser liposuctions are effective in eliminating fat and reshaping the contours of the body, but ......

A, better known as Botox. Paralyzing select facial muscles gives a relaxed and refreshed look because wrinkles are the result of repeated muscle movement in the first place.A well-known laser ...TV, the Kardashians' contribution to popular beauty and fashion is undeniable. If the public eagerly picks up on which shoes or brand of lipstick Kim is wearing, it ......

I think she's really maintaining the volume of her face probably with facial fillers or with fat. She's obviously doing some Botox because she doesn't have any static lines on her forehead or between her ...For today's segment of We Want to Know,  we're looking at singer, songwriter, Mel B to see what surgical or non-surgical treatments she's had. Mel B or Melanie Janine Brown first became famous in the 90s as a member of the Spice......

Dr. J: People who have a more oily skin type and are prone to facial acne are also more prone to body acne.Is body acne different from acne that occurs on the face?Dr. J: Body acne, like face acne, occurs when ...By Wendy Lewis / BeautyInTheBag.comSummer skin and body acne go hand in hand. Though I'm lucky enough not to suffer from chest, back or butt blemishes myself, too often I'm asked what can be done about this condition, making it painfully clea......

... are seeing an increasing number of young adults, many who have nary a fine line, who are seeking facial injections like Botox and Kybella in the hopes of staving off signs of aging. Maybe it’s because this generation has grown up in an era ...Botox and Kybella in the hopes of staving off signs of aging. Maybe it’s because this generation has grown up in an era of high-definition television and photoshopped models in advertisements, or because they live ......

A disorder that causes predominantly central facial redness and flushing and may also include skin thickening, pustules, and reddening of the eyelids. REFERENCES1 Grossbart T. The emotional ...   By Larisa M. Lehmer, MDImagine it's the night before an important job interview. You have all the experience the target company could wish for and have everything carefully planned including your tie, kerchief and shoes all ready for......

Just when you think there couldn’t possibly be another way to reimagine our facial features, look out below because someone somewhere has introduced a new wacky trend.So what is it with the brow?In the past few years, the ...By Eileen SpatzBeauty trends come and beauty trends go… and sometimes they can’t go fast enough. Just when you think there couldn’t possibly be another way to reimagine our facial features, look out below because someone somewhere ......

According to the 2017 annual survey published by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), a solid majority (57%) of those who sought a cosmetic procedure did so in order to stay relevant ...... anyone looking at life through the lens of reality is well aware that ageism is still rampant.  Sure, employers are prohibited from asking a prospective employee their age, but in this day and age a simple Google search reveals the age of ......

It is essential to apply sunscreen to the neck and to carry your facial products onto your neck as ...It's very common for people to develop sagginess, redness, discoloration, and wrinkles on their necks, betraying all of the diligence put into ......