Dermatologists now purchasing 5-star reviews in attempt to bolster online presence and grab patientsBy Eileen SpatzStep right up, get yer 5-star reviews here!Has it really come to this? In an effort to attract potential patients and hopefully corner the market, some dermatology practices in South Orange County, CA have gone the unfortunate route of...

SpatzMost people today are savvy to the shady landscape associated with phony Yelp or product reviews. A few years back it was revealed that unethical characters had been using the Yelp review platform to manipulate public opinion.  Those ...

Patients can also share their reviews, tag photos or posts, and generally have the ability to create a positive buzz, which in turn can mean an increase in business for the provider.The DownsideHowever, there are drawbacks to this informal way ...

... about the doctor?s credentials, their experience, ask to see their portfolio, and seek out honest reviews. After all, real-life doesn?t come with a filter, and any damage by untrained hands could have consequences beyond ?likes? on social ...

ZALEA News' current unbiased articles and product reviews now have a designated section on the Prejuvenation.com home page, called “ZALEA News.” We’re also moving forward with ZALEA's one-of-a-kind, “ZALEA Patient ...

We ask friends, we search online, and we read reviews. We want it done right, and we want to look better, not worse! Then why, when it comes time to do something more serious, such as a laser procedure on our face, we may or may ...