By Eileen SpatzMost people today are savvy to the shady landscape associated with phony Yelp or product reviews. A few years back it was revealed that unethical characters had been using the Yelp review platform to manipulate public opinion.  Those nefarious schemes, such as cooking up fake negative reviews to tank a rival business, or bolster...

Yelp, Google, and Facebook. This is just the latest in a long line of smarmy marketing strategies being hocked to help the unscrupulous business owner inject some life into the ole bottom line.There has always been, and will always be, purveyors of ...

In these days of digital smoke and mirrors it is imperative to understand that paid advertising on Yelp or Google is what typically sends a provider of goods and services to the top of the search engine heap. Social media presence, where paid ...